The big marketplaces sell your information to dealers.
Every lead form you fill out is sold. Every time you submit your phone number, three more dealers buy a copy. The “search” on those sites isn’t broken — it’s working as intended. The longer it takes you to find something, the more pages you load. The more pages you load, the more impressions they sell to the dealers who already bought your contact info.
“You’re not their customer. The dealers are.”
Time on page is the metric. You are the time on page. The dealer is the customer. The marketplace is the middleman that keeps the two of you apart for as long as possible while charging both sides.
Every dealer-side tool gets priced into your contract.
The dealer pays a CRM. A lead-routing platform. A desking tool. A trade-appraisal tool. A finance-and-insurance up-sell engine. None of that software is free — and none of it sits on the dealer’s P&L for long. It gets embedded into the deal. Into the rate. Into the spread. Into the “documentation fee.” Into the after-market product. Into the thirty-six dollars a month that quietly adds up to two thousand over the loan.
Software sold to win the negotiation comes out of your wallet. Not the dealer’s. Yours.
Software for the consumer. That dealers access through you.
Frank flips the dependency. We build for you first. Your profile is yours. Your phone number is yours. Your trade data is yours. Dealers see only what you choose to show, and only after you ask them to. Offers come to your inbox when the math works — not because you stayed on a page for 47 minutes and a re-targeting pixel got triggered.
Instead of submitting your information to twelve dealers and getting twelve worse outcomes, you build one profile and dealers compete for you. Quietly. Anonymously. With real pre-negotiated numbers that include the rebates and credits most stores would otherwise pocket.
“Build once. Let dealers come to you.”
What this means for you.
- One profile. Soft credit, the car you drive, what you’re looking for. Built once. Never re-typed.
- Anonymous until you choose. Dealers see verification — not your name, email, or number — until you reply to an offer.
- Trade through the same file. Live market valuations against your loan balance, dealer bids on the car you already drive, sell-window alerts that respect your timing.
- Service second-opinions. Upload a quote; Frank flags overcharges and routes you to a vetted shop.
- Insurance through licensed brokers. Not the dealer floor. Commissions earned on your behalf flow back to your bottom line, not theirs.
- Pre-negotiated discounts. Manufacturer conquest credits and partner-dealer rebates land on your contract — not on the dealer’s pocket.
How we get paid — in plain English.
Every business model leaks through eventually. Here’s ours, all of it, in one place:
- Lenders pay us on funded deals. Standard broker economics. Disclosed at quote time.
- Carriers pay us on bound insurance policies. Your share of referral commissions is paid back to you instantly — not held as a rebate at year-end.
- Partner dealers pay a bird-dog fee on referred customers. Disclosed on the quote. Capped, not variable, so it can never inflate the rate they offer you.
- We do not sell your data, rent your email list, charge for trade quotes, or take a percentage of the price you end up paying.
“If our model isn’t legible to you, it’s not the model we wanted to build.”
Build your profile. Or don’t.
This page is the pitch. The product is the proof. Either build your file and let dealers come to you — or work your own payments, no sign-up needed.